Marketing forecasts for online dating

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Key insights from the recent App Annie ‘App Economy Forecast’ suggest that the overall value of the global app market is set to continue it’s impressive growth trajectory.

App Annie is a US based firm providing data analytics and insight for mobile developers.

A 2010 survey by the government-backed All China Women's Federation showed there were 180 million single men and women in the nation of more than 1.3 billion people.

There is even a new phrase "Sheng Nu", or "Unwanted Girls", for well-educated and financially independent women who remain single.

Going forward, how successfully free dating apps can monetise their products will be very important for industry growth.

Mishra added: "India is a conservative and traditional society, where people stay with their parents until they're married and there's not much room for personal lives.

Apps have become the primary interface through which we live, work and communicate.

If your business is technology (and particularly software), mobile has changed everything within less than a decade.

Abuse directed towards women online has gained more prominence in recent years and if unchecked could be a potentially very damaging issue for the industry.

With much of the earlier stigma surrounding online dating gone, the principle challenges are around ensuring the experience offered is fulfilling for users.

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